About

Developed for professionals 

What began as a hunt for a long-wearing, hydrating 1920's accurate lip colour, turned into a personal journey to create a versatile, long-wearing, super pigmented, no bleed lip colour; something I needed desperately for a film that would have very little time for touch-ups between takes, but had to have an accurate colour and finish to the time period. 
After almost a year and a half of formulating, testing, using and sharing the product, it is ready to be launched into the world for you to enjoy!

Warmth,
Joseph Hinds